Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists other countries where the product can be acquired. The company, located in Canada, markets Puff Bar being an electronic cigarette that can be used as being a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the looks and feel of a real cigarette. In fact, some consumers have compared the puffing action of the product to that of a cigarette, and smokers around the globe have embraced the new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where in fact the product is not available. Among the countries list is the U.S., where the product is specifically targeted at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. According to the website, there are no plans to release the product in the U.S., although it remains the goal of the company to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it can be problematic for manufacturers to ship their products into the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that’s too much to be healthy. In addition they fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only contains a small amount of propylene glycol, an ingredient that’s commonly used to promote cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar in place. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the word “Candy” and developed several Puff Bar Flavors variations of its product, including bag of chips and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the company from selling the products to the general public.
The lack of health or warning letters on all the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. As a way to reduce the appeal of the puff bar to teens, manufacturers will have to include more health-related language on their marketing materials.